Flowly.Video

Make your videos interactive and dynamic without re-editing

Add clickable CTAs, route content per viewer, and update overlays anytime — all without re-editing the file.

  • 5sto add an overlay
  • 0re-renders to update
  • 1embed, always current
See how it works View use cases See live routing demo

Trusted by teams shipping smarter video

  • Northwind
  • Helio
  • Quartz
  • Loop
  • Mira
  • Lumen

  • +38%

    avg. CTR uplift

  • 10×

    faster updates

  • 1 embed

    many audiences

How it works

From upload to live in three steps

Build once. Update anywhere. The same embed always shows the latest content.

  1. Upload your video

    Drop in an MP4 or paste a hosted URL. We handle storage, thumbnails, and a clean player out of the box.

    • MP4, MOV, or hosted URL
    • Auto thumbnails + chapters
    • No re-encoding

  2. Add overlays

    Drag clickable CTAs, hotspots, and live data fields onto the timeline. Snap to playhead, duplicate, undo — all instant.

    • Buttons, links, hotspots
    • Live data from APIs & sheets
    • Per-viewer routing rules

  3. Embed and update

    One embed snippet anywhere. Edit copy, swap offers, or change routing — viewers see the new version on next play.

    • One embed, always current
    • Update without re-export
    • Track interaction analytics

What you can do with Flowly

New Smart content routing

One video. Right content for each viewer.

Route overlays in real time by country, device, and language — no extra renders, no separate embeds.

  • Viewer

    US visitor on desktop

    Sees

    Standard pricing CTA + USD

  • Viewer

    Mobile viewer in Germany

    Sees

    Compact UI + Deutsch headline

  • Viewer

    APAC tablet, English

    Sees

    APAC support hours overlay

Privacy-first by default. We use coarse signals only — timezone, locale, and device class. No GPS, no fingerprinting.

Explore smart routing See a real use case

Why teams pick Flowly over a regular video

Interactive layers, live data, and updates without shipping a new file every time.

Capability Regular video Flowly
Clickable CTAs & linksButtons and deep links inside the player
Update after publishChange copy without a new export
Live data on the timelineAPIs, sheets, feeds to overlays
Per-viewer personalizationSame asset, different overlay layers
Interaction analyticsClicks, overlays, and engagement
One embed, always currentSite embed pulls latest overlays
  • Full support
  • Limited or manual workaround
  • Not supported

Connect Your Data Sources

Seamlessly integrate with multiple data sources to power your dynamic video overlays. Choose from APIs, spreadsheets, social media, and more.

REST API

Connect to any REST API endpoint. Configure headers, query parameters, and authentication to fetch real-time data for your overlays.

  • Custom headers & authentication
  • Query parameters support
  • Request body configuration

Google Sheets

Link directly to your Google Sheets. Your video overlays update automatically whenever you modify your spreadsheet data.

  • OAuth & API key authentication
  • Real-time data sync
  • Multiple sheet support

Static Data

Manually enter static values for your overlays. Perfect for one-time data or values that don't change frequently.

  • Manual data entry
  • Easy editing & updates

YouTube

Integrate YouTube channel data directly. Show view counts, subscriber numbers, video statistics, and more in real-time.

  • Channel statistics
  • Video metrics
  • Real-time updates

RSS Feed

Pull real-time data from any RSS or Atom feed. Display latest blog post titles, descriptions, publication dates, and more in your video overlays.

  • Latest blog post titles
  • Article descriptions
  • Publication dates & authors
  • Total feed item counts

GitHub

Track GitHub repository metrics in real-time. Display stars, forks, contributors, issues, and other repository statistics in your videos.

  • Repository stars & forks
  • Issues & pull requests
  • Contributor counts
  • Repository metadata

More Incoming Datasources

We're constantly expanding our integrations. More data sources are on the way to give you even more flexibility.

  • Database connections
  • Social media platforms
  • Cloud storage services

Need integration with another platform? Contact us through our contact form and let us know which datasource integration you'd like to see next.

Built for the way your team ships video

Same product, sharper outcomes — pick the angle that sounds like you.

  • Creators

    Turn views into clicks without leaving the timeline.

    • Drop in CTAs that travel with the clip
    • Update sponsorships without re-uploading

  • Marketers

    Personalize at scale with one asset, many audiences.

    • Route by region, device, and language
    • A/B copy + offers without a new render

  • B2B / Sales

    Bring product demos to life in the buyer's inbox.

    • Account-aware overlays from your CRM
    • Track engagement signals per viewer

  • Educators

    Layer interactive cues over lessons and tutorials.

    • Pin notes, links, and quizzes on the timeline
    • Refresh outdated steps in seconds

See how it really works

Zero fluff—short walkthroughs on how teams use Flowly in a real workflow.

2:40

Clickable CTAs in the player

Turn passive viewers into clicks with buttons and links on the timeline.

1:52

Update without re-editing

Change copy, offers, and overlays in minutes—no new export or upload.

3:08

Personalize for every viewer

Dynamic layers on the same asset so the right person sees the right message.

2:15

Connect live data

APIs, spreadsheets, and feeds keep numbers and labels accurate in the player.

1:49

The stale-video problem

Why static exports lose trust—and how Flowly keeps embeds current.

2:24

Plans for your team

Simple pricing as you scale embeds, overlays, and automation.

Watch more use cases

FAQ

Frequently asked questions

Everything you need to know about Flowly. Skim the questions or open the ones you need.

Still have a question?
BasicsWhat is Flowly, in one sentence?

Flowly layers interactive CTAs and live data on top of your videos so you can update what viewers see without re-editing the file.

ViewersDo viewers need to install anything?

No. They watch in the browser like a normal embed or player page. Overlays are part of the Flowly player experience.

EditingCan I change CTAs and text after the video is embedded?

Yes. Update overlays and connected data from your dashboard; the same embed keeps showing the latest content.

RoutingCan I show different content to different viewers?

Yes. With smart content routing you can show different overlays based on country, continent, region, language, or device — all from a single video and embed. Build the rules visually in the routing flow editor and Flowly picks the right branch on every play.

PrivacyHow do you detect a viewer's region without GPS?

We use coarse signals only — the viewer's IANA timezone, browser locale, and device class (desktop / mobile / tablet). No GPS, no fingerprinting, no third-party trackers required to make routing work.

HostingDoes Flowly replace my video host?

Flowly focuses on dynamic overlays and workflows. You can use it with common players and sources; exact options depend on your setup — see our docs or contact us for yours.

DataWhat data can overlays use?

Connect APIs, spreadsheets, and other sources so numbers, labels, and status stay in sync with your systems.

Get startedHow do I get started?

Create an account, connect a data source if you need live fields, then build overlays on your timeline. For plans and limits, check our pricing page.

Free during beta

Start using smarter videos

Add CTAs, route per viewer, and keep one embed always current — without re-editing your file.

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